Why nothing is free if it costs your email - behind the scenes of email marketing

Merete Stenner

Playlists: 'bornhack2021' videos starting here / audio

It's amazing, what you can get for "free" if you just submit your name and email.
In this talk I'm going to give you a tour behind the scenes of a couple of popular email marketing platforms and show you HOW MUCH information it's possible to gather about the behavior of your email list subscribers, and why paying with your email can be far from free.
I'm also going to give you a couple of tips on how to protect your privacy when submitting your email to join a webinar or get an ebook.
With the launch of iOS 15 Apple is taking steps to protect their users from this extensive email tracking, I'm going to give you an overview of what to expect from those features both as an iPhone user and an email marketer.